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Wednesday, August 4, 2010

Stationery for Social Media Fans

In today’s digital world, it’s easier to reach someone than ever before…which makes it harder to truly connect with someone.

With this premise in mind, I find the growing trend of incorporating elements of social media into handwritten notes fascinating. Why would anyone mail a personal invitation with their Facebook, Twitter and Linkedin accounts written on the card? You can just click a few buttons online and be done with it in seconds.

To standout of course! The handwritten note differentiates you from the dozens of other friend requests, followers, and connections arriving in your inbox each day. In this sense, this new style of stationery is genius.

Katherine Rosman of The Wall Street Journal offered an interesting piece of consumer insight in This Tweet Requires Pen and Ink:

“People who email a lot, tweet a lot, and update Facebook a lot, like to write a lot. The paper-peddlers are trying to woo these big stationery buyers, fans of the cute impulse purchase.”

But isn’t taking the time to hand write your Facebook information the opposite of impulsive? It’s tedius. It doesn’t have immediate gratification. It prolongs the “friend request.” Clearly people have different habits of spending than in managing personal relationships.

When it comes down to it, people enjoy communicating with others. These new “social media note cards” are just another way to try to truly connect with someone that blends passion for technology and the handwritten word.

Write on…

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